A recent project brief to create a new and exciting brand identity for RSPCA's 'Team Animal' as the old identity was outdated. The idea was to bring it to life and make it bold and consistent as a brand, from the logo to the fundraising guide. I wanted to achieve consistency in order for it to be easy recognisable simply by the font or the colour scheme.

The new design allows for the audience to understand what Team Animal is about, in an easy and funny manner, whether that's through the new and improved fundraising guide or posters, inviting them to join. The outcomes are well thought through in terms of what fonts are used in order to express a certain tone of voice, how the wording can appeal to an audience of mainly female members and the way in which a simple colour scheme and font can become an instant brand identifier.